A proposal for Corner — Melina Germinario

02What I bringBeyond the job description

Good taste is easy to claim. What I bring is taste with the structure to deliver it, week after week, across every channel.

01A critical eye

A designer by training. I can tell what belongs to a brand and what doesn’t, and explain why.

02A team mindset

As co-founder of a branding studio, I brief, review and keep quality consistent when many hands touch one brand.

03Range across markets

200+ brands in Europe and Latin America. I know how to adapt a brand to a new audience without losing it.

Here is what that looks like in practice.

One real Corner kitchen,
from the shoot to the sale

04The directionFor this shoot

Pacific Palisades · creative direction

Warm, quiet,
precise.

Why these three words People choose a custom kitchen by its material and its light. Warm, so the oak feels like home. Quiet, so nothing competes with the craftsmanship. Precise, because made to measure is what Corner sells.

01 — The palette: taken from the kitchen itself, so every piece looks like Corner

Oak#977552

Stone#DCD7CF

Pacific blue#214F77

Travertine#B6977B

Ink#171614

02 — The details I would direct on set

**Light from the side**Low, directional window light. Texture is what people pay for.

**Lines, held straight**Verticals true, one strong line. The kitchen reads as architecture.

**One detail, close**The handle, the edge, the grain. One idea per image.

BeforePlan
The dayShoot
+24 hSelect
Day 5Page
Week 2Replicate
Month 1Convert

01 / 06 — Plan

The shot exists
before the shoot.

A one-page brief for the photographer: low sun on the fluted oak, seated eye height, one object on the counter.

Output: Brief + references
Who: Me, with the photographer

02 / 06 — Shoot

Directed
on the day.

The photographer covers the whole kitchen. I direct remotely, live on video.

Output: Full shoot
Travel: None

03 / 06 — Select

Not the prettiest.
The one that sells.

The image that answers “will mine really look like this?”. Retouch stays true to the oak.

Output: Selects + retouch notes
Within: 24 hours

04 / 06 — Page

It opens
the project page.

The homeowner’s words, the price, one action.

Output: Project page
With: The Content Manager

05 / 06 — Replicate

One kitchen,
every channel.

A carousel, a pin, a reel and a card for the sales designers. The real pieces are just below.

Output: Carousel · Pin · Reel · Sales card

06 / 06 — Convert

Traced to
the meeting.

Every piece carries its own link. After a month we know which one brought estimates and meetings, and the next shoot is planned on that.

Measured: UTMs · your analytics · Instagram insights
Read: Monthly

16:30Island, low sunLensSeated eye heightStylingOne object onlyForPage hero · Pin

Curved fluted oak island with oak stool, Pacific Palisades

Keep the oak warm, true to the sample

Fluting reads at full size: no smoothing

Lift the floor shadow slightly

cornerrenovation.com/projects/pacific-palisades

Japandi · Pacific Palisades

The blue kitchen with a soft centre.

I kept coming back to the curved island. It made the kitchen feel less boxy.

$37,708Fronts, boxes, hardware, shipping

Book a meeting

Pinterest · 2:3Curved oak island ideas, Japandi kitchen

Pinterest pinReel coverInstagram postSales card

Island photo · Pacific Palisades

What we track for this image

01SavedPinterest · Instagram

02ClickedTo the project page

03Instant estimateOnline

04Meeting bookedWith a designer

…/pacific-palisades?utm_source=pinterest&utm_campaign=shoot_palisades&utm_content=frame05_island

06The piecesOne shoot · four formats

One shoot.
Four pieces, ready to publish.

Written from the real project: Blue Japandi Kitchen, Pacific Palisades. Every fact is on Corner’s own page. Pick a format to see it in place.

cornerrenovationPacific Palisades, CA

···

Pacific Palisades · JapandiThe curved island that softened a blue kitchen.

Natural oak. Framed fronts, vertical detailing.

Fluted glass and deep blue uppers.

Even the corner pulls out.

“It made the kitchen feel less boxy.”

The homeowner

$37,708Fronts, boxes, hardware and shippingSee the full kitchen ⟶

1/5

cornerrenovation Blue Japandi kitchen in Pacific Palisades. Natural oak island, fluted glass, white Dekton. $37,708 with fronts, boxes, hardware and shipping.

Save

cornerrenovation.comCurved oak kitchen island, Japandi style

Deep blue uppers, fluted glass and a curved oak island with vertical detailing. A real Corner kitchen in Pacific Palisades, $37,708.

A $37,708 kitchen. Watch the details.

Fluted glass

The corner pulls out

Oak, full height

Get an instant estimate

Ccornerrenovation

Blue Japandi · Pacific Palisades

Island: Natural oak, curved, vertical detailing
Uppers: Deep blue, fluted glass
Counter: White Dekton, with backsplash
Handles: Solid wood
Storage: Appliance garage, pull-out spice organizer

$37,708Fronts, boxes, hardware, shipping

Kitchens this gooddeserve a brand to match.

Let’s look at an example:
art direction for a photoshoot.From one shoot
to every channel.

Warm, quiet,
precise.

The shot exists
before the shoot.

Directed
on the day.

Not the prettiest.
The one that sells.

It opens
the project page.

One kitchen,
every channel.

Traced to
the meeting.

The blue kitchen with a soft centre.

One shoot.
Four pieces, ready to publish.

Let’s talk about
what comes next.

Kitchens this gooddeserve a brand to match.

Let’s look at an example:art direction for a photoshoot.From one shootto every channel.

Warm, quiet,precise.

The shot existsbefore the shoot.

Directedon the day.

Not the prettiest.The one that sells.

It opensthe project page.

One kitchen,every channel.

Traced tothe meeting.

The blue kitchen with a soft centre.

One shoot.Four pieces, ready to publish.

Let’s talk aboutwhat comes next.

Let’s look at an example:
art direction for a photoshoot.From one shoot
to every channel.

Warm, quiet,
precise.

The shot exists
before the shoot.

Directed
on the day.

Not the prettiest.
The one that sells.

It opens
the project page.

One kitchen,
every channel.

Traced to
the meeting.

One shoot.
Four pieces, ready to publish.

Let’s talk about
what comes next.